With this first Annual Report, SRM brings to life the Observatory on Tourism, a particularly important sector in Italy and especially in the South of Italy for its great social and economic impact. Forecasts for 2023 show a full recovery of tourism flows for Italy and an encouraging restart, especially for Southern Italy, which will reach a total of almost 88 million nights spent (101.5%, compared to 2019 figures). The prospects for the immediate future leave good hopes for the southern tourism sector, but there are profound 'mutations' and a strong focus on new development drivers such as sustainability and the environment in primis, elements to be taken into account to preserve and improve competitiveness.